Head of Events

Role Overview

• Owning the global events strategy for Oner Active, ensuring all events and activations align with brand vision, marketing objectives and commercial priorities.
• Developing a clear annual events roadmap, spanning brand moments, cultural moments, collection drops, community events, pop-ups and partnerships.
• Continuously identifying new, innovative event formats and opportunities to elevate Oner Active’s presence and cultural relevance.
• Leading, mentoring and developing the events team setting clear direction, standards and expectations.
• Creating scalable processes, frameworks and ways of working that support growth while maintaining creative excellence.
• Fostering a collaborative, high-performance team culture that balances creativity, accountability and executional excellence.
• Providing hands-on support to the team on key events, flagship moments and complex productions.
• Setting the creative bar for all events, ensuring each experience is distinctive, on-brand and emotionally engaging.
• Partnering closely with Brand, PR, Creative and Sponsorship teams to develop compelling event concepts and integrated brand moments.
• Ensuring every touchpoint from venues and styling, to talent, gifting and guest experience, reflects Oner Active’s identity, mission and tone of voice.
• Overseeing the planning and delivery of high-impact events across multiple markets, ensuring flawless execution at scale.
• Maintaining oversight of all event logistics including venues, production, agencies, travel, shipping, staffing and on-site operations.
• Acting as senior escalation point for problem-solving, decision-making and on-the-ground leadership during live events.
• Maintaining flexibility to work evenings and weekends when required, leading by example during critical moments.
• Owning the events budget, including forecasting, cost control, supplier negotiations and financial reporting.
• Defining success metrics and KPIs for events, tracking ROI and impact across brand, community and commercial objectives.
• Leading post-event evaluations, extracting insights and applying learnings to continuously improve performance and efficiency.
• Building and maintaining senior relationships with internal stakeholders across Marketing, Brand, PR, Operations, Product, CX and Logistics.
• Overseeing relationships with external agencies, producers, venues, suppliers and collaborators.
• Supporting sponsorship and partnerships through strategic event integration and relationship-building.
• Acting as a ambassador for Oner Active, representing the brand with confidence, professionalism and style.
• Ensuring every event strengthens brand trust, loyalty and community connection.

Requirements

• Extensive experience leading and delivering high-impact events, ideally within sportswear, fitness, lifestyle or similarly fast-paced industries.
• Proven experience owning an events function, including strategy, budgets and team leadership.
• Strong creative instincts with the ability to translate brand storytelling into compelling real-world experiences.
• Demonstrated success delivering complex, high-visibility events with measurable business impact.
• Excellent stakeholder management skills, with confidence influencing at senior level.
• Strong commercial acumen, with experience managing budgets, suppliers and ROI.
• Comfort operating in a start-up or scale-up environment, thriving amid change, ambiguity and rapid growth.
• Outstanding organisational and project management skills, with the ability to oversee multiple workstreams simultaneously.

Benefits

• Equality, Diversity, and Inclusion at Oner Active emphasizes embracing diversity and empowering every individual. We support every step of the recruitment process for everyone.