Develop and execute structured mid-term Key Account plans aligned with regional commercial strategy
Drive profitable revenue growth while protecting pricing and margin
Build and maintain multi-level relationships with decision-makers and influencers across customer organizations
Identify, create and qualify new business opportunities within defined customer groups
Manage a disciplined, high-quality project pipeline from lead generation through to closing
Specify products into customer applications and support qualification processes
Coordinate with internal technical experts to support early-stage projects, trials and customer training
Ensure accurate CRM management, opportunity tracking and reliable forecasting
Contribute to cross-functional collaboration to ensure strong commercial execution

Demonstrated experience selling industrial adhesives or technical tape solutions in a B2B environment
Strong understanding of tape converting processes (e.g. slitting, die-cutting, lamination, release liner selection, application troubleshooting)
Proven success selling to tape converters and/or specialist distributors in industrial markets
Technical aptitude to collaborate effectively with application engineers and R&D teams
Structured account planning capability and disciplined pipeline management
Strong negotiation skills and confidence managing pricing and margin discussions
Highly organized, methodical and commercially driven
Resilient, flexible and comfortable operating in a field-based role
Proficient in CRM systems for opportunity management and forecasting
Full UK driving licence and willingness to travel across the UK, with occasional European travel

Key Account Manager – Business Development Manager, Tapes & Converting

Key skills