Coordinate the launch and communication of new programs
This includes the go-to-market strategy, product positioning, launch execution, and coordination with the various distribution customers and various markets within the Americas region.
Drive market campaigns and activities for the existing portfolio – Generate and nurture leads to grow distributor business, in an effort to reach financial & subscriber goals for the Alliance Resuscitation portfolio.
Develop marketing collateral, content, and tools
For the promotion, sales, and support of the Alliance Resuscitation portfolio for the Digital Distribution Market.
Provide training and support
To Distributors and ensure readiness to successfully sell.
Develop & coordinate digital marketing – Develop and deliver activities such as social media, digital advertisement, and email campaigns.
Provide channel-specific support
For program, channel, and pricing.
Track and measure marketing channel performance
To ensure effectiveness and ROI.
Communication to Digital Distributors– Within the Americas region.

Bachelor’s Degree required in a relevant subject – e.g. business or marketing.
Minimum 5 years’ experience in marketing.
Strong interpersonal skills and cultural awareness.
30% travel, domestic, depending on business needs.
Background in the healthcare field and/or hospital market preferred.
Experience with Adobe Design Software (InDesign, Photoshop, Illustrator) preferred.
Experience with B2C Marketing preferred.

Marketing Manager

Key skills