The main purpose of the Sales Development Representative (SDR) is to generate and qualify outbound sales opportunities by initiating high-level, personalized outreach to prospective clients.
As an SDR at Hustler Marketing, you will be responsible for building the top of the sales funnel from scratch through outbound prospecting efforts.
This includes conducting in-depth research, crafting highly personalized outreach messages, and booking discovery meetings with qualified prospects.
Unlike a Business Development Representative (BDR) role, this position focuses exclusively on outbound activity.
You will not rely on Marketing Qualified Leads (MQLs), but instead will proactively identify, research, and initiate conversations with potential clients.
The SDR will report directly to the Sales Department Lead and collaborate closely with the Sales and Service Departments to ensure a smooth transition from prospecting to discovery and closing.
Requirements
Minimum 1 year of experience in an outbound SDR role (2 years preferred)
Proven experience generating leads from scratch (cold outreach)
Medium-to-high-level copywriting skills for sales outreach
Ability to conduct independent research and personalize outreach messaging
C1 level (or equivalent) English proficiency (native not required)
Familiarity with Apollo, HubSpot, and LinkedIn Sales Navigator is strongly preferred
Previous experience in a marketing agency or selling marketing services is considered a strong advantage
Must be available and responsive during office hours (Mondays to Fridays between 3–6 PM BCN time)
Must consistently work 30–35 hours per week (i.e., 140 hours per month)
Must have a stable internet connection and a laptop or PC
Excellent verbal and written communication skills in English
Being open to receiving feedback and constructive criticism and improving on it