Lead the development of integrated, multi channel media strategies aligned with client objectives and business outcomes
Serve as a senior media lead and escalation point for assigned accounts
Present strategies, performance insights, and recommendations that support informed client decision making
Ensure media plans are grounded in audience insights, clear measurement frameworks, and defined KPIs
Direct planning, buying, budget allocation, and optimization across digital, traditional, and programmatic channels
Partner with Analytics to design testing approaches and translate results into actionable recommendations
Maintain oversight of pacing, performance trends, and budget stewardship to ensure accountability and impact
Collaborate with Account, Creative, Strategy, and Analytics teams to align media plans with broader brand and campaign initiatives
Mentor and develop media planners, buyers, coordinators, and specialists

6 to 8 plus years of media planning and buying experience across digital and or traditional channels
Demonstrated experience leading complex, multi channel media programs and managing significant budgets
Proven experience mentoring or managing media team members
Strong understanding of media strategy, audience development, measurement, and optimization
Experience guiding performance analysis and translating insights into actionable recommendations
Experience with key media platforms such as Google Ads, GMP, Meta, DSPs, Strata, Nielsen, and Comscore
Strong analytical, organizational, and problem solving skills in a fast paced environment
Excellent communication and presentation skills with the ability to clearly articulate strategy and results
Familiarity with attribution models, tracking technologies, and analytics platforms
Bachelor’s degree in marketing, advertising, communications, business, or related field preferred
Comfort leveraging AI tools and emerging technologies to improve efficiency and workflow effectiveness

Associate Paid Media Director

Key skills