Marketing Operations Manager, Automation – Fractional

Role Overview

• Collaborate with marketing, sales operations, and business stakeholders to understand current priorities, backlog items, and desired outcomes.
• Translate defined business requirements into scalable Pardot and Salesforce functionality.
• Build and optimize Engagement Studio programs, segmentation, nurtures, automation rules, completion actions, dynamic lists, forms, landing pages, and campaign workflows.
• Implement and refine lead scoring, grading, qualification logic, and lifecycle management aligned to current go-to-market strategy.
• Partner with Salesforce stakeholders to ensure lead and contact workflows, routing logic, field mapping, and sync behavior operate effectively across systems.
• Improve database health by identifying gaps related to duplication, stale data, enrichment, and overall marketing automation hygiene.
• Evaluate current website tracking and campaign attribution setup, troubleshoot tracking issues, and improve visibility into prospect activity and engagement.
• Recommend and implement practical enhancements that improve usability, reporting, sales visibility, and marketing execution speed.
• Help establish core operational standards, documentation, naming conventions, and scalable ways of working within Pardot.
• Provide informed guidance on feature gaps, plugin-equivalent functionality, and best-practice approaches based on deep platform knowledge.
• Surface additional opportunities for improvement while executing against immediate priorities, helping maintain a clear and actionable backlog.
• Support reporting and insight generation across campaign performance, engagement trends, and operational effectiveness.

Requirements

• 7+ years of experience in marketing operations or marketing automation, with significant hands-on experience in Pardot / Marketing Cloud Account Engagement.
• Strong expertise in Salesforce and its integration with marketing automation workflows.
• Demonstrated success building and optimizing lead management processes, scoring models, nurtures, and campaign automation in fast-paced B2B environments.
• Experience troubleshooting sync, tracking, routing, and attribution issues across marketing and sales systems.
• Strong understanding of database management, data hygiene, enrichment, deduplication, and lifecycle operations.
• Ability to work from an existing strategic direction and convert priorities into fast, high-quality execution.
• Comfort operating as both builder and advisor, with the judgment to recommend improvements without requiring a lengthy discovery phase.
• Excellent communication skills and the ability to translate technical platform concepts into clear business recommendations.
• Highly organized, self-directed, and able to manage multiple priorities with speed and precision.
• Experience with tools such as ZoomInfo, Google Tag Manager, and other common go-to-market technologies is preferred.
• Pardot / Account Engagement and Salesforce certifications are strongly preferred.

Tech Stack

• Cloud

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options