Own Global Pipeline Generation Strategy: Translate company ARR targets into pipeline generation plans by region and segment.
Lead Regional Demand Generation Execution: Manage and coach regional Demand Gen Managers embedded in PODs.
Own Digital & Performance Channels (Global): Oversee all central digital channels.
Drive Full-Funnel Demand (Not Just Lead Gen): Own the entire demand journey: Demand creation → capture → nurture → conversion.
Partner Closely with Sales & GTM Ops: Align weekly with Sales leadership on pipeline quality, target accounts, regional priorities.
Build & Scale the Demand Gen Team: Hire, coach, and develop regional demand gen managers.

8–12+ years in B2B SaaS demand generation / growth.
Proven experience owning pipeline targets, not just marketing metrics.
Experience managing multi-region or international demand generation teams.
Strong background in performance marketing, lifecycle, and ABM.
Experience working closely with sales teams in mid-market / enterprise motion.
High ownership mentality — accountable for revenue, not leads.
Strong operator: able to build structure, process, and discipline.
Bonus: Experience in PLG + sales-led hybrid motions.
Bonus: Experience building demand gen from a relatively unstructured starting point.
Bonus: Familiarity with European and US markets.

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Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
Home office support: Financial contribution to set up a comfortable, productive home office.
Learning & development: Annual budget for coaching, certifications, and conferences.
Hub visit: Yearly sponsored trip to one of our hubs.
Generous annual leave: Plenty of time off to recharge.
Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.

Director of Demand Generation

Key skills