VP Product

Role Overview

• As plancraft’s first VP Product, you take on a defining leadership role at a pivotal moment in our journey.
• You turn strategy into clarity, build the product foundations we will scale on for years, and create the momentum and focus that enable our teams to deliver exceptional work.
• You guide senior product leaders, shape how our squads operate, and turn high-level beliefs into product experiences that move the company forward.
• This is a rare opportunity to step in early, shape the DNA of a growing Product organisation, and leave a lasting mark on plancraft’s trajectory — and on the future of how we build category-defining software.
• Translate plancraft’s product strategy into a focused, actionable set of product initiatives that drive measurable activation, adoption, retention, and commercial impact.
• Provide strong enablement and leadership to 3 direct reports (Head of PM, Head of UX, Research & Insights Lead) and guide a growing Product organisation of 15+ people — providing people leadership, setting clear expectations, coaching leaders, and creating an environment where PMs, designers, and researchers can do their best work.
• Collaborate closely with the CPO as your key strategic sparring partner — shaping priorities, aligning on strategic beliefs, and ensuring that high-level direction translates into clear product decisions and effective execution across squads.
• Build a deeply AI-first product culture by shaping discovery methods, design patterns, squad structures, and decision frameworks around AI-powered workflows that create real user value.
• Drive multi-market readiness by ensuring localisation, compliance, scalability, and excellent UX across core workflows — creating a product loved by tradespeople in every market.
• Strengthen alignment between strategy, quarterly objectives, and day-to-day product decisions so squads always understand why their work matters and how it connects to our mission.
• Partner closely with the VP Engineering to ensure predictable, high-quality execution and to define shared principles for planning, velocity, quality, and accountability across squads.
• Communicate product progress, learnings, risks, roadmap shifts, and strategic bets clearly across the company, ensuring shared context and transparency at all levels.
• Enable fast, insight-driven decision-making by ensuring customer signals, research findings, and usage data flow effectively across all squads.
• Own staffing and capacity planning for the Product organisation so the right people work on the highest-leverage problems — adjusting focus based on strategy, opportunities, or market needs.
• Build strong cross-functional partnerships with GTM, BizOps, and Expansion to align product decisions with adoption, retention, ARPA, and expansion goals.
• Champion continuous improvement across Product — raising the bar for innovation speed, delivery discipline, quality, and customer impact quarter after quarter.

Requirements

• Extensive experience in SaaS product leadership at meaningful scale (15+ people across PM, UX, Research).
• Proven ability to define, sequence, and prioritise strategic product initiatives over 12–18 months.
• Ability to identify the product metrics that truly move the needle — and a proven track record of shifting them through focused execution.
• Demonstrated organisational leadership across two layers, including setting expectations, structuring teams, and running effective performance and development processes.
• Execution excellence backed by an effective Product Operating Model — ensuring predictable delivery, high-quality discovery, clear decisions, and impactful shipped outcomes.
• Proven ability to scale a Product organisation while fostering a strong product culture rooted in discovery, collaboration, motivation, and continuous improvement.
• Experience operating and scaling SaaS products across multiple markets, including localisaton, compliance, and platform scalability requirements.
• Strong AI fluency with the ability to apply AI-first thinking to strategy, discovery, and development.
• Excellent collaboration skills across PM, Engineering, UX, GTM, BizOps, and leadership.
• Deep understanding of modern product tooling, AI-first software patterns, and product excellence standards.
• English C1/C2 with strong communication skills across teams and leadership.

Benefits

• Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.
• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
• Tech & Tooling: You’ll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
• Flexibility: Whether remote, hybrid, or on-site — you work where you’re at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. Some roles even allow for fully remote setups. And if you need a change of scenery, working abroad is always an option.
• Recharge: To ensure needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.
• Mobility: You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute.
• International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, Poland, and Austria — which is why English is our internal company language.