Drive growth in the housing and social care sector by bringing Appello’s digital solutions to new customers — and expanding success with the ones we already serve
Champion Appello’s digital solutions across the UK housing and social care sectors
Build strong pipelines, manage key relationships, and ensure Appello continues to deliver industry-leading value
Promote Appello Digital Solutions
Understand the challenges faced across UK housing and social care
Present tailored Appello digital solutions via meetings (F2F/Teams), calls, email, or social media
Attend industry events and conferences to build insight and connections
Log and manage all opportunities through the CRM system
Build and maintain a strong sales pipeline to achieve department and role targets
Hit financial and order-intake goals while protecting margin
Keep CRM records accurate and up to date
Create Account Development Plans for major prospects
Engage stakeholders effectively across the sales cycle
Promote suitable solutions using multiple communication channels
Resolve client queries promptly and professionally
Drive revenue and profit growth within existing accounts
Maintain financial targets for retained business
Keep CRM documentation current
Develop Account Development Plans for key clients
Manage stakeholders to ensure long-term relationship success

Strong track record in new business development, ideally within social alarms, telecoms, or digital service environments
Skilled in the sales process, account management, and working closely with external customers
Confident using Microsoft Office (Excel, Word, PowerPoint) at intermediate/advanced level
Competent with CRM systems (Microsoft Dynamics or similar)
Educated to GCSE/O-Level/NVQ Level 2–3 or equivalent
Experience within social alarms, monitoring, digital telecare, or telecoms sectors
Formal sales methodology training (e.g., LDL, SPIN, Holden, TAS)
Knowledge of monitoring centres, dispersed alarm solutions, or digital telecare technologies

161 hours holiday rising to 175 hours with length of service plus Bank Holidays
We offer you discounts on everything from groceries and shopping through to holidays, insurance, days out, restaurants and more
24/7 employee assistance programme with an easily accessible app!
Family and friends’ discounts on our services & products
Pension Scheme, up to 4% Company matched
Free on-site parking

Sales Executive

Key skills