Full ownership & accountability of national marketing budgets and P&L for our ANZ market
Using annual marketing budgets of over £4.5m (combined) to drive profitable incremental business growth across performance marketing channels: Work closely with Marketing, Sales & Commercial Strategy teams to drive profitable growth across existing & new categories
Optimise & continuously look for opportunities scale up existing performance marketing channels (primarily Google & Bing)
Expansion of performance marketing channels (other social, affiliates)
Continuous test & learn: identify commercial opportunities, prioritise & execute initiatives for testing. Subsequently report back on outcomes & recommend next steps for iteration or scaling up
Budgeting, forecasting, reporting performance and actions to senior leadership
Cross functional collaboration with other teams to drive profitable, long term business growth
CRM, Marketing Strategy & Planning, Sales & Commercial functions, Analytics, Product & Engineering. For example: Supporting development of: Marketing audience strategy to maximise incremental lifetime value of Buyers & Sellers (remarketing, cross-sell etc.) Dashboards & tools to help make better commercial decisions Product changes to improve Buyer & Seller experiences & outcomes, and commercial outcomes for Bark

5+ years of hands-on experience managing large PPC accounts
Expert knowledge of Google ads, Bing Ads & Meta ads
Analytical expertise: Makes data-driven decisions & recommendations, and communicates clearly to stakeholders of different levels of seniority
Expert knowledge of Microsoft Excel or Google sheets, and experience using Tableau (or equivalent platforms)
Entrepreneurial spirit: Always on the lookout for innovative commercial opportunities, and follows through with planning, execution, reporting of findings and recommendations for next steps

Flexible working policy with India office located in CBD Bangalore
Insurances
Family Floater Mediclaim, Employee Personal Accident and Employee Term Life
Personal annual L&D Budgets to spend on your development
Enhanced Cult.fit membership for all employees with access to mental health courses and fitness classes
Fully stocked snacks in pantry
Quarterly All-site Socials

Performance Marketing Manager

Key skills