Own the end-to-end ambassador and partnerships strategy for IM8 across all markets (US, UK, HK, APAC)
Define the partnership tier framework — from hero ambassadors and athletes to micro creators and affiliate partners — and allocate budget accordingly
Set channel-level targets for attributed revenue, CAC, and brand impact, and be accountable for hitting them
Map the partnership roadmap across platforms and formats: Instagram, TikTok, YouTube, podcasts, events, and beyond
Identify, vet, negotiate, and manage relationships with ambassadors and partners across all tiers and categories
Build and maintain long-term relationships with key talent — athletes, health professionals, wellness creators, and brand collaborators
Manage agency and platform relationships where relevant, maintaining quality and strategic alignment

5+ years managing ambassador programs, brand partnerships, or influencer marketing in DTC, health, wellness, or consumer brands
Demonstrated track record of building partnership programs that drive measurable commercial outcomes — not just reach or impressions
Experience managing diverse partnership types — talent, creators, brand collaborations, and affiliates
Strong contract and commercial negotiation skills — you know what partners are worth and structure deals accordingly
Deep knowledge of the creator and talent landscape across Instagram, TikTok, and YouTube
Strong command of partnership performance metrics and attribution frameworks
Excellent relationship management skills — with talent, agents, agencies, and internal stakeholders
Strong analytical mindset — you can read a performance dashboard and translate it into decisions
Comfortable managing multiple partnerships simultaneously in a fast-moving environment.

Ambassador – Partnerships Manager

Key skills