Lead Trip’s U.S. brand partnerships strategy across celebrities, influencers, and brand collaborations to drive cultural relevance, awareness, and long-term brand equity.
Identify, negotiate, and manage strategic partnerships with celebrities, high-impact creators, talent agencies, management companies, and content platforms.
Build and maintain a robust pipeline of talent and creator opportunities across social, experiential, digital, and content-led initiatives.
Lead end-to-end partnership execution: brand, talent sourcing, creative ideation, business case development, contract negotiation, launch planning, and post-campaign analysis.
Collaborate closely with the Global Marketing team to ensure alignment on brand positioning, creative direction, and campaign calendars.
Work with regional marketing leads to localize global partnerships for the U.S. market and share best practices internationally.
Partner with e-commerce and sales teams to develop performance-driven creator programmes that support product launches, promotions and retail moments.
Manage relationships with creators, influencers, and talent agencies.
Oversee influencer seeding, ambassador programs, and long-term talent collaborations.
Own partnership budgets, forecasts, and ROI measurement frameworks.
Track performance metrics and deliver insights to optimize future partnerships.
Represent the brand at industry events, talent showcases, conferences, and partner meetings.

8–12+ years of experience in influencer marketing, celebrity partnerships, talent relations, or strategic marketing, ideally within high-growth CPG, DTC, or lifestyle brands.
Proven track record of building and scaling successful celebrity and creator partnerships in the U.S. market.
Strong negotiation skills and experience structuring complex complex talent, ambassador, and licensing deals.
Deep understanding of the U.S. creator economy, social platforms, talent landscape, and cultural trends.
Experience working cross-functionally with global teams in a fast-paced environment.
Data-driven mindset with the ability to evaluate ROI and performance impact.
Excellent communication, presentation, and relationship-building skills.
Entrepreneurial, self-starter attitude with a high level of ownership and accountability.
Experience launching talent partnerships in international markets.
Existing network of talent agents, managers, creators, and influencer partners.
Background in experiential marketing, talent-driven brand activations, or large-scale cultural moments.

Director of Partnerships

Key skills