Field Marketing Manager – DACH, Benelux

Role Overview

• Own the strategy and end-to-end execution of Deel's DACH & Benelux field marketing portfolio, including regional trade shows, industry conferences, executive dinners, sales acceleration events, and webinars.
• Approach every event and webinar as a fully integrated campaign, defining target audiences, coordinating pre-event demand generation, managing onsite or live execution, and driving structured post-event follow-up and nurture.
• Develop localised messaging and assets in collaboration with regional lead, product marketing, content, and creative teams, ensuring regional relevance and brand consistency
• Partner with SDR and Sales leadership to maximise lead conversion and ensure tight alignment between event activity and pipeline outcomes
• Manage all operational aspects of the program: vendor relationships, budget tracking, logistics, and onsite delivery
• Align with the Partner Events Manager on co-marketing activations and partner-sponsored events
• Define and own KPIs for all regional programs, with a focus on pipeline contribution, engagement quality, and ROI
• Use performance data and sales feedback to continuously refine the regional event and webinar strategy, format selection, and campaign approach

Requirements

• 4+ years of experience in field marketing, with deep expertise in event and webinar management within a B2B SaaS or enterprise technology environment
• Demonstrated ability to run events and webinars as integrated marketing campaigns — not just logistics, but full-funnel programs with measurable impact
• Strong understanding of demand generation principles and how field marketing activity connects to pipeline and revenue
• Analytical mindset: comfortable defining success metrics, building reports, and translating data into strategic recommendations
• Proven ability to work cross-functionally and influence stakeholders across Sales, SDR, Partnerships, and global Marketing teams
• Excellent project management skills, with the ability to manage multiple programs simultaneously in a fast-paced environment
• Proficiency in Salesforce, HubSpot, Looker, and Swoogo preferred
• Fluent in Dutch, professional English
• Willingness to travel across the region for event execution (30–40%)

Benefits

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access