Senior Social Media Buyer

Role Overview

• Stewarding our client’s Paid Social media investment across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and X
• Providing thought leadership and mentorship of paid social best processes impacting workflow, performance, and client satisfaction
• Using core knowledge and on-the-job training of social media to propose strategic tactics that meet client’s objectives and KPIs
• Working independently or with Associate and Social Media Buyers to develop campaign builds, launch and QA
• Reviewing campaigns daily to monitor pacing, audit performance, and own all optimizations
• Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to develop performance stories and ensure campaign results based on measures of success
• Testing beta opportunities and advanced targeting tactics for education of the larger team
• Implementing complex measurement plans, tools, and studies, and providing data-driven recommendations to drive performance
• Developing relationships with engine and technology partners to act as an ambassador for the Social team
• Identifying and documenting new processes, workflow modifications and best practices to drive effectiveness among the Buying team, in partnership with Directors and VPs
• Actively troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary
• Providing education on paid social platform tools to other internal teams as needed
• Mentoring and guiding Social Media Buyers and Associate Social Media Buyers

Requirements

• 5 years of direct experience with the daily management and execution of Paid Social campaigns across all major platforms or equivalent combination of education, training, and experience, etc
• Mastered expertise in paid social optimization, analysis and advanced activation
• Familiarity working alongside a media planning team to recommend channel tactics and activate against strategies
• Proven track record of exceeding paid social KPI’s
• Ability to manage a heavier and more complicated workload under tight turnaround times
• Adaptability and flexibility with strong attention to detail
• Can show examples of issue resolution, process improvements
• Strong presentation skills and masterful performance storytelling
• Ability to work well in a cross functional team environment
• Solutions-oriented
• Proficiency in Excel, PPT
• Meta Blueprint Certification
• Commitment to creating inclusive, respectful environments where all voices are valued and supported.
• Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.

Benefits

• Flexible work week
• 401k/RRSP matching
• Mental health support
• Paid sabbaticals
• Generous parental leave
• Flexible work options