Own and optimize our current MarTech stack (Salesforce, Pardot), and support evaluation of new tools as our tech stack evolves
Build and maintain dashboards and reporting to track campaign performance, lead funnel metrics, and customer conversion across freemium, webshop, and enterprise touchpoints, with a particular focus on supporting product-led growth (PLG) motions as they apply to Maltego’s marketing and sales strategies
Develop and manage scoring models, segmentation strategies, and lifecycle workflows based on user behavior and channel
Automate campaign assets such as email nurtures, landing pages, forms, and tracking links
Implement and enforce data governance best practices, including GDPR compliance and lead source attribution
Collaborate cross-functionally with Marketing, RevOps and Sales to improve lead handoff, pipeline acceleration, and marketing ROI
Ensure CRM hygiene and process alignment between Marketing and Sales

5 + years of experience in Marketing Operations, Revenue Operations, or similar roles in B2B SaaS
Strong experience with Salesforce and Pardot (other CRM/Marketing Automation platforms is a plus)
Deep understanding of marketing funnels, lifecycle tracking, attribution, and lead scoring
Experience building dashboards and performance reports using tools like Salesforce, Looker Studio, or similar
Comfort working with data (Excel, basic SQL, or analytics platforms) to derive insights
Nice to Have: Familiarity with freemium and PLG motions, webshop / eCommerce funnels, and enterprise sales journeys
Experience working in cyber intelligence, SaaS, or other data-driven environments
Knowledge of privacy regulations (e.g., GDPR, CCPA)

Insights into the daily operations of a fast-growing tech scale-up
Build the foundation of Marketing Ops at a category-leading company
Own the intersection of product-led growth and enterprise pipeline generation
Work in a high-impact, flexible role at the intersection of strategy and execution
Supported language courses
Company pension scheme
Mental health support via .nilo (psychologists & digital tools)

Senior Marketing Operations Specialist

Key skills