Product Marketing Manager

Arpio is building the next generation of disaster recovery for the cloud. As the first Product Marketing Manager, you will define and communicate the product's value to the market, manage product launches, and enable sales and customer success teams.

Responsibilities:

• Craft and evolve compelling messaging that resonates with our key personas and clearly differentiates our product in the market. Maintain a consistent narrative across channels and collaborate with product, sales, and marketing to align on value propositions
• Partner with internal teams and external resources to ensure the website is clear, value‑driven, and conversion‑optimized across key pages and flows. Continuously test and refine site messaging and structure to improve engagement and pipeline impact
• Create and manage content (blog posts, one‑pagers, landing pages, case studies, webinars, etc.) that supports the buyer journey and key product stories. Ensure all content clearly communicates customer outcomes, proof points, and differentiated value
• Develop collateral, battlecards, and training materials that empower sales and customer success to effectively position and sell the product. Partner closely with GTM teams to gather feedback, refine messaging, and increase win rates
• Monitor the competitive landscape and synthesize insights to shape positioning, pricing, and product strategy
• Deeply understand our buyers and users, and build robust personas that inform marketing programs, content, and roadmap decisions
• Lead the planning and execution of go‑to‑market strategies for new features and product releases, including launch plans, assets, and enablement
• Stay close to the roadmap, deeply understand our technology, and translate complex capabilities into clear, customer‑centric value propositions

Requirements:

• 5+ years of product marketing experience at a B2B SaaS company
• Proven success in early-stage or high-growth environments
• Demonstrated experience with cloud platforms (AWS and/or Azure). Infrastructure and/or security background is a plus
• Demonstrated ability to lead product launches, build compelling messaging, and develop enablement content that drives pipeline and adoption
• Skilled at synthesizing technical product capabilities into customer-centric narratives
• Experience conducting customer and market research to drive positioning and content
• Excellent written and verbal communication skills
• Self-starter with a bias toward action and experimentation