Account Based Marketing Manager

Role Overview

• Develop and execute Jasper’s account-based marketing strategy focused on our Top 100 customers and named accounts across Enterprise and Strategic segments, ensuring programs are aligned to revenue priorities, active opportunities, and account growth goals.
• Partner deeply with Sales leadership, AEs, and account teams to prioritize opportunity landscapes, and build coordinated account engagement plans that support account expansion and pipeline acceleration.
• Design and orchestrate tiered ABM programs across 1:1, 1:few, and 1:many motions, ensuring the right level of personalization and investment based on account priority and business impact.
• Develop highly personalized 1:1 engagement strategies for strategic accounts, including tailored campaigns, executive experiences, and sales enablement programs designed to unlock high-value opportunities.
• Create scalable 1:few programs that bring together clusters of priority accounts through curated executive events, peer experiences, and targeted campaigns.
• Work closely with the Field Marketing team to ensure executive events, dinners, and curated experiences are strategically targeted to priority accounts and supported by coordinated pre
• and post-event ABM engagement.
• Support account progression and deal acceleration by developing programs that engage multiple stakeholders and buying groups at different stages of the sales cycle.
• Collaborate cross-functionally with Demand Generation, Field Marketing, Sales, and Revenue Operations to ensure ABM programs align with broader GTM initiatives and pipeline goals.
• Build repeatable ABM playbooks and frameworks for account tiering, engagement planning, and program execution that can scale across segments, personas and industries.
• Measure the impact and performance of ABM programs on account engagement, opportunity progression, and pipeline, partnering with Revenue Operations to establish clear reporting and insights.

Requirements

• 7+ years of experience in B2B marketing, with experience in account-based marketing and enterprise marketing programs.
• Strong experience partnering cross-functionally particularly with account executives and account managers to support pipeline creation and account expansion.
• Experience building and executing ABM campaigns across multiple channels, including events, digital programs, and personalized outreach.
• Ability to translate account insights into highly targeted marketing programs and experiences.
• Strong analytical mindset with the ability to measure account engagement, pipeline impact, and program ROI.
• Highly collaborative and comfortable working across Sales, Marketing, and Revenue Operations.
• Ability to manage multiple programs and priorities in a fast-paced, high-growth environment.
• Willingness to travel for key programs and executive events as needed.

Benefits

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
• 401(k) program with up to 2% company matching
• Equity grant participation
• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
• FlexWellness program ($1,800 annually) to help support your personal health goals
• Generous budget for home office set up
• $1,500 annual learning and development stipend
• 16 weeks of paid parental leave