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Marketing Communications Manager at Info-Tech Research Group | JobVerse
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Marketing Communications Manager
Info-Tech Research Group
Remote
Website
LinkedIn
Marketing Communications Manager
Canada
Full Time
1 hour ago
No Sponsorship
Apply Now
Key skills
Analytics
Salesforce
Project Management
Sales
About this role
Role Overview
Build and execute promotional strategies for hosted events, third-party events, and partner events
Create all campaign assets, including email builds, landing pages, and campaign flows using our marketing and landing page platforms
Manage cross-channel campaigns across email, social, web, and paid advertising to drive registration
Lead partner and third-party event communications, including co-branded promotions, partner toolkits, and coordinated timelines
Serve as the marketing point of contact for all third-party and partner events while aligning tightly with the Events team
Collaborate with Sales to deliver enablement assets, outreach templates, and audience lists for targeted events
Coordinate with creative, content, and web teams to support design and copy needs for promotional materials
Track and report performance across all event campaigns, optimizing segmentation, messaging, and channel mix
Work with the analytics team to build dashboards and reporting frameworks for event promotion
Maintain accurate event tracking in Salesforce, ensuring data integrity, attribution, and clean post-event workflows
Monitor attendee signals and support lead management to strengthen follow-up and conversion
Requirements
Bachelor’s degree in marketing, communications, or related field
Minimum 7 years of B2B marketing experience with direct responsibility for event promotion and campaign execution
Hands-on experience building emails, landing pages, and automated campaigns in marketing automation and landing page platforms
Demonstrated success managing multi-channel promotional campaigns for hosted and third-party events
Strong grasp of digital marketing tools and analytics
Strong project management and cross-functional coordination skills
Experience supporting sales and events teams in fast-moving environments
Salesforce experience and familiarity with marketing automation systems preferred
Experience collaborating with sales, events, and cross-functional creative teams
Bilingual proficiency in French, Spanish or German is preferred
Benefits
equal opportunity employer committed to diversity and inclusion
accommodation available throughout recruitment and hiring process
Apply Now
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