Senior Marketing Manager – Strategic Innovation, Surgical Solutions

Role Overview

• Serve as commercial lead for assigned innovation and New Product Development (NPD) programs.
• Advance prioritized pipeline projects in alignment with business goals for revenue, profitability, and timing.
• Identify and develop a deep understanding of unmet needs through surgical observations and voice of customer research; translate insights into opportunities to improve standard of care.
• Define and lead qualitative and quantitative market research across surgical specialties to inform global market assessments, product concepts, and value propositions.
• Build market and financial models to support opportunity assessments and business cases.
• Define target product profiles, product requirements, and early-stage concepts with clear commercial rationale.
• Develop and clearly communicate business cases to senior leadership with recommendations focused on financial impact, product quality, and customer value.
• Collaborate cross-functionally to define program strategies, including regulatory, market access, clinical and economic evidence, and commercial planning.
• Partner with global and regional teams to ensure decisions reflect local market dynamics and are communicated effectively.
• Attend key medical congresses and engage with Key Opinion Leaders (KOLs) to stay informed and build strategic relationships.
• Generate commercialization and launch plans within BD’s global product delivery system.
• Present to key stakeholders at Innovation Council, monthly Portfolio Decision Team reviews, and other forums.
• Support a positive, collaborative team culture.
• Perform other responsibilities as assigned by Surgical Solutions leadership.

Requirements

• Bachelor’s degree in business, engineering, or related field required; MBA preferred.
• 5+ years of experience in medical device marketing or new product development.
• 1-2 years of upstream marketing experience preferred.
• Experience in the surgical and/or biosurgical medical device industry highly preferred.
• Strategic problem solver with a growth mindset and strong influencing skills.
• Highly analytical, with ability to assess market dynamics and identify trends and growth opportunities.
• Strong customer and patient orientation; skilled at uncovering unmet needs to inform strategic direction.
• Demonstrated strategic agility and sound judgment in fast-paced, high-priority environments.
• Strong results orientation with ability to prioritize, multitask, and balance diverse stakeholder needs.
• Demonstrated ability to drive projects, anticipate next steps with minimal guidance, update partners proactively, and deliver options and recommendations.
• Proven ability to manage budgets.
• Excellent communication, presentation, and writing skills; able to influence across technical and business functions.
• Strong interpersonal skills and leadership presence; able to motivate and inspire cross-functional teams.
• High integrity and alignment with BD values.
• Ability to travel domestically and internationally up to 25–30%; flexibility to work across time zones.

Benefits

• Annual Bonus
• LTI Bonus
• Health and well-being Benefits
• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short-term disability coverage
• Long-term disability insurance
• Long-term care with life insurance
• Other Well-being Resources
• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emotional/mental health support programs
• Weight management programs
• Gastrointestinal health program
• Substance use management program
• Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
• Retirement and Financial Well-being
• BD 401(k) Plan
• BD Deferred Compensation and Restoration Plan
• 529 College Savings Plan
• Financial counseling
• Baxter Credit Union (BCU)
• Daily Pay
• College financial aid and application guidance
• Life Balance Programs
• Paid time off (PTO), including all required State leaves
• Educational assistance/tuition reimbursement
• MetLife Legal Plan
• Group auto and home insurance
• Pet insurance
• Commuter benefits
• Discounts on products and services
• Academic Achievement Scholarship
• Service Recognition Awards
• Employer matching donation
• Workplace accommodations
• Other Life Balance Programs
• Adoption assistance
• Backup day care and eldercare
• Support for neurodivergent adults, children, and caregivers
• Caregiving assistance for elderly and special needs individuals
• Employee Assistance Program (EAP)
• Paid Parental Leave
• Support for fertility, birthing, postpartum, and age-related hormonal changes
• Leave Programs
• Bereavement leaves
• Military leave
• Personal leave
• Family and Medical Leave (FML)
• Jury and Witness Duty Leave