Execute on content strategies that align with our brand and business goals
Create high-quality, engaging long and short-form content for blogs, social media, email campaigns, promotional materials and more
Plan, coordinate and execute multi-channel marketing campaigns from start to finish
Collaborate with internal teams and external partners to ensure timely delivery of campaign assets and approvals
Manage and optimize digital marketing efforts, including email marketing, paid ads and SEO strategies
Monitor and analyze website traffic, campaign performance and audience engagement to identify opportunities for improvement
Assist with planning and execution of events, including logistics, promotion and on-site presence
Develop strategies to maximize event attendance and engagement
Drive engagement and growth across our social media platforms by creating and curating compelling content
Track, measure and report on the effectiveness of marketing initiatives using tools like Salesforce and Google Analytics
Provide actionable insights to optimize future campaigns and improve ROI

3-5+ years in a marketing role, preferably in the tech industry
A degree in Marketing, Communications or a related field
A strong understanding of traditional and digital marketing strategies, including content marketing, social media and SEO
Proficiency with marketing tools such as CMS platforms (e.g., Wix, Wordpress), CRM systems (e.g., Salesforce), email marketing tools (e.g., Pardot), design tools (e.g., Adobe, Canva) and analytics platforms (e.g., Google Analytics)
Exceptional project management and organizational skills with a keen eye for detail
Strong creative and analytical abilities to craft and measure impactful campaigns
Excellent written and verbal communication skills

Marketing Specialist

Key skills