The Email Marketing Specialist will be responsible for the design and execution of the B2C email marketing campaigns for our online business verticals.
Design and implement multi stage customer journeys that increase engagement, satisfaction and revenue.
Automate customer workflows.
Monitor and analyze campaign performance to optimize results and ROI.
Weekly and monthly reporting of channel performance.
Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
Create and manage customer segmentation and targeting strategies to optimize the customer journey.
Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
Keep up to date on the industry with new features, technology and AI.
Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
Upgrade email templates using graphics, personalization and advanced features.
Create newsletters in order to promote customer engagement.
Ensure email campaigns follow industry policies and best practices and keep up to date about the technology industry.

At least 5 years hands-on technical experience building, executing and supporting complex email, SMS, and push solutions.
Previous credible experience of CRM / email campaign management.
Experience of using marketing automation software (ExpertSender, Braze, Customer.io, Iterable, etc.).
Proven experience of database marketing, analysis, segmentation and customer profiling.
Strong analytical skills and data driven mindset with proven ability to make decisions based on data.
Strong communication skills, confidence when presenting findings and recommendations to stakeholders.
Proven knowledge of data analysis tools (Amplitude, BI tools).
Strong marketing capabilities.
HTML & CSS knowledge.
Strong knowledge of email deliverability and IP and domain reputation and troubleshooting.
Proven A/B testing and experimentation experience.
Critical thinker and problem-solving skills.
Team player.

Desirable Requirements

Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!
You have the option of working full remote in Spain or from our Barcelona office.
If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

Lifecycle Marketing Specialist

Key skills