Senior Content Marketing Manager

Role Overview

• Develop and execute a comprehensive content strategy aligned with business objectives, buyer journey stages, and go-to-market priorities.
• Own the editorial strategy and corporate narrative, ensuring consistent messaging across website, campaigns, social channels, PR, and sales materials.
• Create content frameworks that support awareness, demand generation, sales enablement, customer education, and retention.
• Maintain a content roadmap and editorial calendar aligned with marketing campaigns, product launches, and strategic initiatives.
• Ensure alignment between corporate storytelling and product messaging in partnership with Product Marketing.
• Use AI tools to analyze market trends, customer insights, competitor narratives, and search behaviour to inform narrative development and identify new content opportunities.
• Leverage AI-assisted research and analysis to strengthen content planning, topic selection, and editorial strategy.
• Lead the end-to-end development of high-impact content across multiple formats, including blog posts, thought leadership articles, whitepapers, research reports, case studies, website content, webinars, video, podcasts, and social media.
• Develop structured prompts, templates, and workflows that ensure AI-assisted content remains consistent with brand voice, messaging, and compliance requirements.
• Manage the full lifecycle of content creation, from idea generation and research through writing, editing, publishing, and promotion.
• Ensure all content meets editorial, brand, and quality standards, maintaining a consistent voice and narrative across channels.
• Collaborate with designers and external partners to produce visually compelling and engaging content assets.
• Repurpose and adapt core content assets into multiple formats and channels to maximize reach, engagement, and return on investment.
• Implement processes and tools that improve the efficiency and scalability of content production, including the responsible use of AI tools.
• Ensure all content is optimized for GEO/AEO so RecordPoint’s IP surfaces in leading AI and answer engines and supports emerging search behaviors.
• Oversee content distribution across website, email, social media, PR, and campaign channels.
• Work with Growth Marketing to integrate content into demand generation and campaign strategies.
• Continuously improve the content program through testing, experimentation, and optimization.
• Develop and execute a category-defining thought leadership program that establishes the company as the leading authority in data governance, AI governance, and data privacy—leveraging our client base (e.g., Westpac, NAB, APRA, City of New York) to shape the market.
• Build and strengthen a category narrative that influences how analysts, AI systems, regulators, and buyers think about data and AI governance.
• Produce or oversee executive content, including articles, keynote presentations, and social media posts.
• Translate product innovation and industry insights into clear, compelling narratives for the market.
• Support PR and communications initiatives with content that elevates the company’s visibility and credibility.
• Define and track content KPIs linked to marketing and revenue outcomes.
• Use AI-powered tools and analytics to continuously analyze content performance, search behavior, and engagement patterns, identifying opportunities to improve reach, relevance, and conversion.
• Use analytics to identify top-performing topics, formats, and channels.
• Provide insights and recommendations to marketing leadership on content effectiveness and opportunities.
• Partner closely with Product Marketing to ensure product messaging aligns with the corporate narrative.
• Work with Growth Marketing to develop content supporting campaigns, events, and demand generation programs.
• Collaborate with Sales and Customer Success to source insights and develop customer-driven content.
• Ensure consistent brand voice and messaging across all marketing channels.
• Support PR, analyst relations, and corporate communications initiatives with strategic content.

Requirements

• 7+ years of experience in content marketing within B2B SaaS or technology companies
• Proven ability to build and scale high-performing content programs
• Strong experience producing content across the entire buyer journey
• Experience using AI tools and modern marketing platforms to improve content production and performance
• Strong understanding of SEO, content distribution, and digital marketing channels
• Familiarity with platforms such as HubSpot, Webflow, and analytics tools
• Exceptional writing, storytelling, and editorial skills
• Ability to translate complex technical concepts into clear, engaging content
• Strong project management skills and the ability to manage multiple initiatives simultaneously
• Experience managing freelancers, agencies, or external contributors
• Collaborative mindset with the ability to work across marketing, product, and sales teams
• Experience using AI and automation tools within marketing workflows to improve research, content production, analysis, and scalability.

Benefits

• Flexible work environment and a strong focus on work-life harmony
• Innovation is our way of life
• Personal Development budget for all staff
• Access to Employee Stock Ownership Plan
• A brilliant graduate program that provides both mentoring and growth opportunities for all
• Work on a product that makes a real social-good impact on the world
• Global opportunities!