Senior Content Marketing Manager

Role Overview

• Develop and execute a comprehensive content strategy aligned with business objectives, buyer journey stages, and go-to-market priorities.
• Own the editorial strategy and corporate narrative, ensuring consistent messaging across website, campaigns, social channels, PR, and sales materials.
• Create content frameworks that support awareness, demand generation, sales enablement, customer education, and retention.
• Maintain a content roadmap and editorial calendar aligned with marketing campaigns, product launches, and strategic initiatives.
• Ensure alignment between corporate storytelling and product messaging in partnership with Product Marketing.
• Use AI tools to analyze market trends, customer insights, competitor narratives, and search behaviour to inform narrative development and identify new content opportunities.
• Leverage AI-assisted research and analysis to strengthen content planning, topic selection, and editorial strategy.
• Lead the end-to-end development of high-impact content across multiple formats, including blog posts, thought leadership articles, whitepapers, research reports, case studies, website content, webinars, video, podcasts, and social media.
• Develop structured prompts, templates, and workflows that ensure AI-assisted content remains consistent with brand voice, messaging, and compliance requirements.
• Manage the full lifecycle of content creation, from idea generation and research through writing, editing, publishing, and promotion.
• Ensure all content meets editorial, brand, and quality standards, maintaining a consistent voice and narrative across channels.
• Collaborate with designers and external partners to produce visually compelling and engaging content assets.
• Repurpose and adapt core content assets into multiple formats and channels to maximize reach, engagement, and return on investment.
• Implement processes and tools that improve the efficiency and scalability of content production, including the responsible use of AI tools.
• Ensure all content is optimized for GEO/AEO so RecordPoint’s IP surfaces in leading AI and answer engines and supports emerging search behaviors.
• Oversee content distribution across website, email, social media, PR, and campaign channels.
• Work with Growth Marketing to integrate content into demand generation and campaign strategies.
• Continuously improve the content program through testing, experimentation, and optimization.

Requirements

• 7+ years of experience in content marketing within B2B SaaS or technology companies
• Proven ability to build and scale high-performing content programs
• Strong experience producing content across the entire buyer journey
• Experience using AI tools and modern marketing platforms to improve content production and performance
• Strong understanding of SEO, content distribution, and digital marketing channels
• Familiarity with platforms such as HubSpot, Webflow, and analytics tools
• Exceptional writing, storytelling, and editorial skills
• Ability to translate complex technical concepts into clear, engaging content
• Strong project management skills and the ability to manage multiple initiatives simultaneously
• Experience managing freelancers, agencies, or external contributors
• Collaborative mindset with the ability to work across marketing, product, and sales teams
• Experience using AI and automation tools within marketing workflows to improve research, content production, analysis, and scalability.

Benefits

• Flexible work environment and a strong focus on work-life harmony
• Personal Development budget for all staff
• Access to Employee Stock Ownership Plan
• A brilliant graduate program that provides both mentoring and growth opportunities for all
• Work on a product that makes a real social-good impact on the world
• Global opportunities!