Research emerging media and ad tech solutions that could support media strategy advancement and business objectives
Support the vendor evaluation process, including gathering capabilities decks, conducting initial exploratory calls, and comparing opportunities against our existing stack
Maintain a centralized library of new and prospective partners, including POVs, use cases, pricing, and performance considerations
Assist with pilot program planning and execution for new vendors
Support the development and execution of our annual test and learn agenda across paid digital and traditional channels
Assist with test design, including developing hypotheses, drafting briefs, aligning measurement frameworks, and coordinating with internal analytics teams.
Manage timelines and deliverables to ensure tests are launched, monitored, and completed on schedule
Collaborate with cross functional partners to help collate performance learnings and assist in pulling results, synthesizing insights, and packaging findings for internal stakeholders
Support cross‑functional special projects tied to channel innovation, audience strategy, data usage, and platform improvements
Develop POVs and case studies related to paid media planning and buying best practices relative to Brunswick’s divisions

Minimum of 3-5 years in advertising, media management, and/or media planning with experience planning and managing campaigns across a diverse media mix; agency experience preferred
Experience designing, setting up and analyzing results for A/B tests.
Strong analytical skills with ability to interpret data and draw actionable insights.
Strong verbal and written communication.
Detailed oriented, organized and ability to multi-task.
Creative thinking and problem-solving abilities.

Associate Media Manager – Enterprise Strategy & Innovation

Key skills