The Senior Manager of Data Strategy will collect, interpret, and synthesize data to uncover property, category, audience, and cultural insights that best position TKO and its properties – including UFC, WWE, and PBR – a partnership powerhouses.
Collaborate with internal TKO Analytics team to understand viewership measurement from media rights holders and syndicated sources across TKO properties; establish clear guidelines and timelines for viewership data deployment within Global Partnerships.
Work with internal Revenue Strategy and Product Development teams to centralize metrics and create accessible dashboards for Global Partnerships team.
Liaise with third-party partnership study vendors to establish benchmarks and analyze data on an asset and property level.
Provide additional context and support as third-party studies are shared with partners.
Explore and become point person for full breadth of syndicated research tools, custom studies, and outside sources available to support Global Partnerships
Create targeted demo and behavioral audience profiles as library content and on ad hoc basis.

Minimum of 5 to 7 years of related experience, preferably at a research company, sport league or team, media company, media/creative agency, or the marketing organization of a brand
High degree of literacy in the methodologies of syndicated sources (e.g. Nielsen, YouGov, MRI), custom survey data (e.g. Fluency, Wakefield, IPSOS), and social listening data (Zoomph, Sprinklr, Meltwater), as well as industry trend monitoring
Ability to analyze, interpret, and collate data from different sources into a cohesive story
Curiosity, creativity, and a passion for how data can fuel smarter, more impactful work
Experience in building centralized, automated resources (i.e. dashboards) to service a multi-faceted organization
Excellent communication skills, with the ability to articulate clearly in both writing and speech.
Demonstrated ability to stay organized and prioritize in an extremely fast-paced environment
Ability to recognize gaps in research/insights related to partnerships and recommend solutions or new tools to service the team
Ability to construct sides/presentations with clear narrative and compelling flow; experience building in PowerPoint, Google Slides, Keynote, and/or Canva

Senior Manager, Data Strategy

Key skills