Build and execute Nordic marketing plans to drive brand awareness, market penetration, and qualified pipeline aligned to revenue goals.
Localise Zellis’ value propositions, content, and campaigns to ensure cultural and linguistic relevance for Nordic decision-makers.
Partner closely with Sales on ABM, enablement, and conversion improvements across the full funnel.
Lead integrated marketing campaigns and field events using paid media, social, content, webinars, and strategic partnerships.
Conduct ongoing market and competitor analysis to inform positioning, messaging, and go-to-market strategy.
Manage local agencies and partners to deliver high-quality activation and extend market reach.
Track, analyse, and report campaign performance to support data-driven decisions and demonstrate ROI.
Collaborate with UK & I Marketing and Product Marketing to align with brand, product launches, and global initiatives while tailoring for the Nordics.

Proven B2B marketing experience in SaaS enterprise software, ideally with HR or Payroll technology.
Strong ABM expertise, including tiered account plans, pursuit marketing, and sales alignment.
Demonstrated ability to build demand and pipeline from a starting point.
Experience leading integrated campaigns across paid, social, content, and events.
Skilled at localising propositions and messaging for Nordic audiences.
Data-driven, commercially minded, and comfortable owning targets, metrics, and budgets.
Highly organised, self-starting, and confident operating with autonomy.
Strong collaboration skills with the ability to influence cross-functional stakeholders.
Clear and compelling communicator with strong English and Swedish language skills.
Experience with marketing technologies such as HubSpot, LinkedIn Campaign Manager, and analytics platforms.
Understanding of GDPR and responsible data-driven marketing practices.
Knowledge of Norwegian or Danish is a bonus.
Experience working with AI, data-driven systems and advanced analytics is a bonus.
Experience in start-up or scale-up environments is a bonus.

Guaranteed work-life balance with a hybrid working model
ITP1 pension
Lifeplan
a leading financial advisory service that offers personalized advice for maximizing your pension savings
Collective agreement
Access to our comprehensive benefits portal.
Generous wellness allowance
30 vacation days / year
Referral bonuses
Enhanced parental pay
Volunteer Days – two paid days annually to give back to the community.

Marketing Manager

Key skills