Develop and execute multi-channel digital advertising strategies (Google Ads, LinkedIn, Bing, etc.) to drive brand awareness and high-quality lead generation.
Partner closely with Product Marketing to translate product positioning, new feature launches, and persona-based messaging into high-performing ad campaigns.
Manage global advertising budgets, ensuring spend is allocated efficiently to hit monthly and quarterly Pipeline and CAC (Customer Acquisition Cost) targets.
Constantly test ad copy, creative, and landing pages to improve CTR and conversion rates.
Monitor campaign performance daily. Build and maintain dashboards that communicate the impact of digital spend on ARR and sales velocity.
Leverage intent data and CRM insights to build sophisticated retargeting and Account-Based Marketing (ABM) segments.
Partner with the Content and Creative teams to ensure ad messaging aligns with brand voice and product updates.
Maintain a deep understanding of the evolving privacy landscape (cookies, tracking) and the latest features in the PSA / SaaS marketing space.

5+ years of experience managing complex paid media accounts, ideally within B2B SaaS.
Experience working cross-functionally with Product Marketing and Sales to align paid strategy with product roadmaps and revenue goals.
Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, and Facebook/Meta Business Suite.
Must hold current Google Ads Certifications (Search, Display, or Measurement).
Proficiency in Google Analytics 4 (GA4) and experience using CRM data (Salesforce) to track the full lead-to-revenue lifecycle.
Ability to translate complex data sets into actionable insights for executive leadership.
A solid understanding of what makes a compelling B2B ad and how to guide creative teams toward high-performing assets.

Paid Media Manager

Key skills