Develop and execute a repeatable, scalable content engine
Conduct viral strategy audits across comparable brands
Extract repeatable formats, hook structures, and engagement patterns
Build Figma boards to present and align on content direction
Manage daily publishing cadence
Oversee creator and UGC pipeline
Optimize hooks, retention, and storytelling
Test one new experimental content format weekly
Build and optimize Manychat keyword flows
Set up auto-DMs tied to Reel CTAs
Segment users by product interest Track revenue impact from organic and retention efforts
Ensure athletes are aligned to clear KPI buckets
Improve content output and monetization structure
Track whitelisting results and measurable ROI
Maintain weekly KPI spreadsheet
Report performance during executive meetings

3–5 years of experience managing social media for DTC or ecommerce, or consumer brands
Proven experience growing Instagram, TikTok, and short-form video platforms
Experience working with UGC creators and influencers
Strong understanding of short-form content strategy (hooks, storytelling, retention)
Ability to plan and execute monthly content calendars and campaign launches
Comfortable analyzing social performance metrics (engagement rate, watch time, saves, shares, CTR)
Ability to identify winning content formats and iterate quickly
Experience collaborating with paid media teams to turn organic content into ads
Strong copywriting and storytelling skills
Ability to translate complex topics into clear, engaging content
Experience maintaining consistent brand voice across platforms
Ability to provide clear creative direction and feedback on content

Social Media Manager

Key skills