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Social Media Manager at Paired | JobVerse
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Social Media Manager
Paired
Remote
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LinkedIn
Social Media Manager
Canada
Full Time
1 hour ago
No Sponsorship
Apply Now
Key skills
Figma
About this role
Role Overview
Develop and execute a repeatable, scalable content engine
Conduct viral strategy audits across comparable brands
Extract repeatable formats, hook structures, and engagement patterns
Build Figma boards to present and align on content direction
Manage daily publishing cadence
Oversee creator and UGC pipeline
Optimize hooks, retention, and storytelling
Test one new experimental content format weekly
Build and optimize Manychat keyword flows
Set up auto-DMs tied to Reel CTAs
Segment users by product interest
Track revenue impact from organic and retention efforts
Ensure athletes are aligned to clear KPI buckets
Improve content output and monetization structure
Track whitelisting results and measurable ROI
Maintain weekly KPI spreadsheet
Report performance during executive meetings
Requirements
3–5 years of experience managing social media for
DTC or ecommerce, or consumer brands
Proven experience growing
Instagram, TikTok, and short-form video platforms
Experience working with
UGC creators and influencers
Strong understanding of
short-form content strategy
(hooks, storytelling, retention)
Ability to plan and execute
monthly content calendars and campaign launches
Comfortable analyzing
social performance metrics
(engagement rate, watch time, saves, shares, CTR)
Ability to identify
winning content formats and iterate quickly
Experience collaborating with
paid media teams to turn organic content into ads
Strong copywriting and storytelling skills
Ability to translate
complex topics into clear, engaging content
Experience maintaining
consistent brand voice across platforms
Ability to provide
clear creative direction and feedback on content
Benefits
Competitive Salary in USD
Work From Anywhere
Apply Now
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