Demand Generation Specialist

Role Overview

• Plan, launch, and optimize B2B demand generation campaigns targeting retail and consumer goods decision makers.
• Execute digital campaigns across Google Ads, LinkedIn Ads, email marketing, webinars, and content promotion
• Build campaign workflows, forms, and landing pages inside HubSpot
• Manage campaign setup end-to-end including segmentation, targeting, messaging alignment, and performance tracking
• Support promotion of thought leadership, research reports, webinars, and industry events
• Move quickly from campaign concept to execution while maintaining strong data hygiene and tracking
• Develop a strong understanding of DemandTec’s buyers, market segments, and ideal customer profile.
• Build and maintain targeted prospect lists using Apollo and CRM data
• Research companies and decision makers across retail and CPG organizations
• Align campaign targeting to priority industries, account tiers, and buying personas
• Translate ICP insights into actionable campaign lists and segmentation strategies
• Continuously refine audience targeting based on campaign engagement and pipeline outcomes
• Operate within DemandTec’s marketing technology stack to ensure campaigns are executed efficiently and data is captured accurately.
• Manage campaign infrastructure and workflows in HubSpot
• Build targeted lists and enrichment workflows using Apollo
• Maintain campaign tagging, attribution, and lead lifecycle management
• Ensure clean data flow between marketing automation and CRM systems
• Support lead routing, scoring, and nurture workflows
• Own ongoing optimization of website and campaign landing pages to support evolving messaging, active campaigns, and ICP-specific conversion paths.
• Own campaign tracking and performance analysis across demand generation initiatives.
• Monitor campaign performance across channels including email, paid media, and events
• Analyze engagement, conversion rates, and MQL generation
• Identify optimization opportunities across targeting, messaging, and offers
• Run ongoing campaign experiments and A/B tests
• Focus optimization efforts on lead quality, pipeline contribution, and conversion, not vanity metrics
• Continuously improve campaign conversion paths by optimizing forms, landing page flows, and calls-to-action to increase lead quality and conversion to pipeline.
• Work closely with marketing, sales, and product teams to support effective go-to-market execution.
• Partner with Marketing leadership on campaign strategy and execution priorities
• Collaborate with product marketing and content teams to align messaging and assets
• Coordinate with sales team to support lead follow-up and targeting alignment
• Share campaign insights that inform messaging, segmentation, and future programs
• Help build a scalable and efficient demand generation motion for DemandTec.
• Identify opportunities to improve campaign workflows, targeting, and execution processes
• Contribute to internal best practices for campaign development and marketing automation
• Support the ongoing development of DemandTec’s marketing infrastructure and campaign playbooks
• Continuously look for ways to increase campaign speed, efficiency, and pipeline impact

Requirements

• 2–5 years of experience in B2B demand generation, growth marketing, or digital marketing
• Hands-on experience executing campaigns using marketing automation platforms such as HubSpot
• Experience using prospecting or enrichment tools such as Apollo
• Familiarity with campaign channels including Google Ads, LinkedIn Ads, email marketing, and webinar promotion
• Experience building and managing targeted prospect lists aligned to ICP and buyer personas
• Analytical mindset with the ability to interpret campaign data and identify optimization opportunities
• Strong organizational skills and ability to manage multiple campaigns simultaneously
• Comfortable working in a fast-moving SaaS environment with a lean marketing team

Tech Stack

• Apollo