Senior/Lead Product Marketing Manager

Role Overview

• Leading and growing the Product Marketing function with a hands-on approach.
• Develop marketing strategies for our B2C products and B2B platform features.
• Contribute to product mechanics and design with proven, market-tested enhancements.
• Structure effective partnerships with traffic acquisition partners.
• Create positioning and unique value propositions.
• Collaborate hand-in-hand with product, design, and development teams.
• Monitor KPIs (conversions, engagement, retention, launch effectiveness).
• Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements.
• Optimize conversion across key funnel stages
• from first touch to deposit (not just to match market benchmarks, but to beat them).
• Initiate changes to increase conversions, user engagement, and retention.
• Synchronize marketing activities with the product roadmap.
• Plan marketing launches and entering new markets.
• Conduct market, competitor, target audience, and customer development research.
• Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits.
• Collect feedback and analyze website and product analytics to monitor feature/product adoption and customer engagement, informing ongoing marketing strategy and product development.
• Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution.
• Report on the effectiveness of initiatives and promotion results.

Requirements

• 6+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry.
• Proven marketing experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must.
• Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives.
• Experience in setting up successful collaborations with Counter-Strike (CS) streamers.
• Proven experience in growing a start-up project toward a market leader position.
• Previous experience working in start-up environments with rapid iteration cycles.
• Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role.
• Proven hands-on experience building and scaling marketing processes from the ground up.
• Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond.
• Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter.
• Experience working with analytics tools and turning data into stories & actions.
• Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations.
• Passion for gaming, esports, and the CS2/CS:GO community.
• Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting.
• Ability to work within the CET/EET time zone.

Benefits

• Competitive compensation package (depends on your experience and skills).
• Fully remote work with flexible hours (within the CET/EET time zone) from any location of your choice.
• 29 business days of vacation and paid sick leave.
• Corporate equipment (laptops, monitors, etc.).
• Professional courses/certifications (200 EUR per year).
• Operating in a start-up environment with cutting-edge technologies and unlimited investments in software upgrades, free from legacy systems or outdated solutions.
• A values-driven culture with a friendly, supportive work environment.
• Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency.