Marketing Manager

Role Overview

• Manage the full Google Ads ecosystem, including Search, Shopping, Performance Max (PMax), Display, and YouTube campaigns
• Optimize campaigns for high-intent DIY search traffic while maintaining a consistent always-on presence
• Build and manage LinkedIn campaigns targeting architects, developers, and project managers in the commercial hospitality sector
• Maintain and scale active campaigns on Microsoft Ads and Meta (Facebook and Instagram) with platform-specific messaging strategies
• Execute advanced audience segmentation, keyword research, and retargeting strategies across the renovation customer journey
• Conduct a comprehensive technical SEO audit to identify site-speed issues, crawl errors, and keyword cannibalization
• Work with the Director of Marketing to optimize product and category pages for both lifestyle-driven and specification-driven search queries
• Optimize content for emerging AI-driven search platforms and Large Language Model (LLM) search environments
• Collaborate with internal teams to develop keyword-driven blog content, motion graphics, and video assets that support organic visibility
• Monitor campaign profitability using margin-based performance metrics that assess contribution to gross profit, not just revenue return
• Manage conversion tracking and analytics using GA4
• Identify conversion funnel issues and propose landing page improvements or A/B testing initiatives to improve performance
• Implement a structured four-week performance review cycle and reallocate budgets toward higher-performing campaigns
• Work closely with the Sales and Business Development teams to evaluate the quality of leads generated through campaigns
• Collaborate with the Director of Marketing to align digital initiatives with brand strategy and product launch timelines
• Coordinate with the Social Media and 3D Design teams to request creative assets required for campaign performance

Requirements

• 3–5 years of experience managing both SEO and SEM for a product-based brand
• Proven experience managing monthly advertising budgets between $30,000 and $50,000
• Advanced experience with Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Microsoft Ads, and GA4
• Demonstrated experience performing technical SEO audits and resolving site-wide organic performance issues
• Experience with Amazon Ads
• Experience managing both ecommerce-driven campaigns and B2B lead generation initiatives

Benefits

• Fully Remote (Work from Home)