Design and execute regional marketing programs including executive roundtables, industry events, partner co-marketing activities, and digital campaigns
Build strong partnerships with West Coast sales leaders (AEs, SEs, RVPs) to understand territory priorities and align marketing strategies
Own regional pipeline goals and track marketing-sourced opportunities through the funnel
Manage event logistics, vendor relationships, and budget allocation for the territory
Develop targeted account-based marketing (ABM) plays for strategic accounts
Collaborate with product marketing, demand gen teams, and partner teams on regional campaign execution
Analyze campaign performance metrics and optimize programs based on ROI
Represent Snowflake at key industry regional events across CA, WA, CO, and surrounding states
Assist with execution for major industry corporate events including strategy, booth logistics, staffing schedules, lead capture, shipping, setup, teardown, etc.

5+ years of field or demand generation marketing experience in B2B technology/SaaS
Proven track record of driving measurable pipeline and revenue impact
Strong project management skills with ability to manage multiple programs simultaneously
Exceptional organizational skills and attention to detail with consistent execution reliability
Experience building scalable processes and playbooks that improve team efficiency
Experience working with sales teams in a quota-carrying environment
Excellent communication and stakeholder management abilities
Knowledge of marketing automation platforms (Salesforce, Marketo, etc.)
Bachelor's degree in Marketing, Business, or related field preferred
Travel will be required to support regional events

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Senior Field Marketing Manager, Observability

Key skills