Own and execute the downstream commercialization strategy for the VELYS Knee platform in the U.S., including positioning, messaging, segmentation, and customer adoption plans.
Lead go-to-market planning and launch excellence for software and hardware releases, ensuring field readiness (tools, training, communications) and clear success metrics.
Optimize performance of the installed base by developing programs that drive utilization, improve customer experience, and strengthen retention across key segments and accounts.
Partner cross-functionally with Sales, Field Marketing, Global Education, Supply Chain, Sales Operations, and R&D to remove adoption barriers and deliver a differentiated user experience.
Lead and develop a team of marketing managers; set priorities, coach performance, and ensure disciplined execution across multiple initiatives.
Represent the platform at key society meetings and customer engagements; support clinical and commercial discussions with surgeon customers and key opinion leaders.
Monitor market trends, competitive dynamics, and customer insights related to primary knee workflows and robotics; translate insights into actions that improve share and growth.

5+ years of relevant marketing, product management, and/or product introduction experience.
Joint Reconstruction marketing experience
Experience with upstream and/or downstream marketing.
Experience supporting society meeting engagement.
Experience in medical devices and/or orthopedics.
Experience with MedTech capital equipment and clinical procedural understanding.
Proven ability to monitor, analyze, and report on business performance to inform strategy.
Experience with financial modeling and commercial go-to-market models.
Ability to prioritize and successfully lead multiple projects and competing priorities.
Exceptional interpersonal and presentation skills.
Ability to work with cadavers and within an operating room setting.
Up to 40% domestic and limited international travel, including overnights and occasional weekends.

Senior Marketing Manager – VELYS Knee

Key skills