Technical Marketing Manager – AppSec, Research and AI Security

Role Overview

• Track engineering output, tool releases, research papers, conference talks, milestones — and make sure each gets coverage.
• Work through the existing backlog of shipped tools and research that never got written up publicly.
• Create case studies, briefs, blog drafts, and marketing assets that work for both technical and business audiences.
• Partner with Technical Editing on content pipelines, especially around report publications and blog production, and provide additional writing capacity when the team needs it.
• Own the content calendar across practices. Coordinate publishing schedules so coverage is steady and nothing falls through the cracks.
• Own social media across X, LinkedIn, and Bluesky. Maintain a consistent publishing cadence, engage with the community, and grow our audience.
• Manage Trail of Bits’ presence at industry events and relevant conferences.
• Brief and prep engineers and leadership before external appearances.
• Plan and run multi-channel campaigns (social, email, webinars, conference activations) that drive pipeline.
• Collect and package customer proof points: testimonials, client logos, and case studies that support sales and credibility.
• Improve upon existing baselines, track performance, and create a reporting rhythm so the team knows what’s working and where we should continue investing.
• Build dashboards and regular reporting cadences that connect marketing activity to pipeline and revenue outcomes.
• Gather market intelligence through customer conversations, competitor monitoring, and community engagement that informs how we position our services.

Requirements

• Marketing experience in AppSec, AI/ML Security, or Research & Engineering.
• Active public presence in security communities.
• Technical writing for security audiences.
• Demand generation at a security or developer tools company.
• Social media in security communities.
• Developer-adjacent technical fluency.
• Marketing reporting for security pipeline.
• HubSpot in a B2B security or devtools context.
• AI tools for security content production.
• Experience with analyst relations (Gartner, Forrester) or industry awards programs (nice to have).
• Experience in PR and crisis communications (nice to have).
• Experience in a professional services or consultancy environment (nice to have).
• Experience with customer journey mapping, client segmentation, S-curve analysis, or practice-level market positioning (nice to have).
• Experience structuring web content and proof points for AI discoverability and agent-ready evaluation (nice to have).
• Experience with NPS programs or customer feedback loops that inform marketing strategy (nice to have).

Benefits

• Competitive salary complemented by performance-based bonuses.
• Fully company-paid insurance packages, including health, dental, vision, disability, and life.
• A solid 401(k) plan with a 5% match of your base salary.
• 20 days of paid vacation with flexibility for more, adhering to jurisdictional regulations.
• 4 months of parental leave to cherish the arrival of new family members.
• Our team is global and remote-first. However, if you are interested in moving to NYC, we offer $10,000 in relocation assistance to support your transition.
• $1,000 Working-from-Home stipend to create a comfortable and productive home office.
• Annual $750 Learning & Development stipend for continuous personal and professional growth.
• Company-sponsored all-team celebrations, including travel and accommodation, to foster community and recognize achievements.
• Philanthropic contribution matching up to $2,000 annually.