Content Marketing Manager

Role Overview

• Develop and manage NetCov’s editorial calendar aligned with revenue targets
• Align content to ICP verticals (credit unions, financial institutions, AEC) and key offerings (managed services, cybersecurity, compliance, cloud)
• Translate company priorities into campaign-driven content themes
• Align content to buyer journey stages: awareness → consideration → decision → expansion
• Collaborate closely with demand generation priorities and campaign planning
• Leverage AI tools and modern content workflows to scale content production, repurpose core ideas across formats, and accelerate time-to-market
• Produce and scale high-impact thought leadership content across multiple formats (articles, guides, executive POVs, etc.)
• Develop case studies and client success stories that demonstrate measurable business impact
• Create demand generation content including blogs, landing pages, and email nurture sequences
• Develop sales enablement materials such as one-pagers, battlecards, and technical explainers
• Translate core content into webinars, podcasts, and event materials to maximize reach and reuse
• Partner with Solution Engineering, Sales, and Customer Success to ensure technical accuracy and relevance
• Own timelines for drafting, editing, publishing, and distributing content
• Partner directly with Sales leadership to identify objections, lost deal patterns, and content gaps
• Develop content that accelerates deal velocity and removes friction in the sales process
• Support account-based marketing (ABM) initiatives with targeted messaging
• Build vertical-specific messaging aligned to high-value accounts
• Support SEO strategy through structured content development and keyword alignment
• Optimize content for search visibility, engagement, and conversion
• Manage content distribution across website, email campaigns, and LinkedIn
• Support paid amplification efforts in coordination with demand generation
• Partner with Revenue Operations to ensure content performance is accurately captured within marketing and sales systems
• Track and report on content performance, including engagement, conversion rates, and pipeline contribution
• Analyze content-attributed pipeline and influence on deal progression
• Continuously refine messaging based on performance data and market feedback
• Support testing and optimization of headlines, formats, and calls-to-action
• Ensure brand voice, tone, and narrative consistency across all marketing materials
• Develop executive-level messaging aligned with NetCov’s positioning
• Elevate NetCov’s brand from vendor to trusted advisor through content
• Maintain content documentation, asset libraries, and editorial workflows
• Manage publishing cadence and content production timelines
• Perform other duties as assigned

Requirements

• 5–10 years of experience in B2B content marketing, thought leadership, or editorial roles
• Ability to translate complex IT, cybersecurity, and compliance topics into clear business value
• Experience developing editorial calendars and structured content strategies
• Experience working cross-functionally with Sales, Customer Success, and technical teams
• Strong understanding of SEO and content performance metrics
• Experience producing long-form content including whitepapers, case studies, and guides
• Ability to manage multiple content initiatives in a fast-paced environment
• Strong organizational and project management skills
• Experience in cybersecurity, cloud services, managed services, or B2B technology preferred
• Experience working within CRM and marketing automation platforms (HubSpot preferred)
• Familiarity with sales intelligence and conversation platforms (Gong or similar)
• Experience supporting email marketing platforms and campaign execution tools
• Comfort using data and reporting tools to measure content performance and pipeline impact.

Tech Stack

• Cloud
• Cyber Security