Director of Business Development

Role Overview

• Manage and coach a team of outbound SDRs
• Monitor daily activity metrics including calls, meetings scheduled, and qualification rates
• Conduct regular coaching sessions to improve messaging, objection handling, and conversion rates
• Ensure SDRs consistently meet performance expectations
• Develop and refine outbound calling strategies to reach decision makers in senior care organizations
• Identify target markets, account segments, and prospect lists
• Improve scripts, messaging, and outreach processes
• Ensure SDRs generate a consistent volume of qualified meetings for the sales team
• Track meeting quality and conversion into sales opportunities
• Partner with Account Executives to ensure meetings meet qualification standards
• Ensure all SDR-scheduled meetings meet BANT qualification standards
• Validate budget, authority, need, and timeline before handoff to sales
• Maintain strong qualification discipline to protect sales team time
• Track SDR KPIs including calls per day, meetings booked, meeting quality, and show rates
• Identify performance gaps and implement coaching or process improvements
• Partner with marketing to improve targeting and outbound messaging
• Share insights from outbound conversations to refine positioning
• Identify new verticals or segments with strong demand

Requirements

• 5 years of experience in managing SDR or business development teams
• 5-10 years of experience in sales or business development
• Experience working with a US client
• Proficiency in HubSpot, and other major CRM tools such as Salesforce
• Strong background in outbound sales and pipeline generation
• Experience building or scaling SDR teams
• Deep understanding of sales qualification frameworks such as BANT
• Ability to analyze performance metrics and improve team outcomes
• Strong leadership, coaching, and communication skills
• Experience working in fast-paced, metrics-driven environments
• High English proficiency