Partner with the Marketing Manager to develop and deliver marketing plans and multi-channel campaigns to meet visitor and revenue targets.
Line-manage and develop a Marketing Executive, providing clear direction and coaching.
Manage budgets and agency/supplier briefs (design, print, ticketing, web), and ensure brand consistency across all creative output.
Lead digital activity: maintain and optimise event websites (content, design, SEO, conversion/engagement) and collaborate on box office performance.
Deliver targeted marketing materials and segmented email campaigns (Adestra) with strong, engaging copy.
Build and manage media partnerships, contra deals and industry relationships, ensuring maximum value and timely asset delivery.
Work with CRM/data leads on segmentation, data requirements and campaign analysis; track KPIs and report ticket sales regularly.
Manage stakeholder communications (VIP, trade, exhibitor and sponsor), supporting sales/promotions and producing sponsorship materials.
Liaise with exhibitors to maximise marketing opportunities pre-, during and post-event.
Support onsite delivery across LAF and ND (build and open days), including customer service, content capture and managing onsite suppliers/ticketing.
Compile campaign results and insights for post-show reporting and future optimisation.

Proven progressive marketing experience, ideally within events, exhibitions, experiential or brand marketing.
A good understanding of the full marketing mix, with experience in digital and offline.
Demonstrable experience in all marketing channels, including SEO/SEM, PPC campaigns, marketing databases, email, social media, and display advertising campaigns.
Experience in website management and optimisation (CMS, SEO, conversion, and engagement).
Familiarity with ticket platforms and Box Office management.
Strong negotiation and stakeholder management skills.
Excellent organisational and time management skills, able to manage competing priorities and deadlines.
Analytical mindset with data-driven thinking and the ability to utilise measurement and evaluation tools.
Effective coach, and mentor with experience managing and motivating a team.
Excellent communication and interpersonal skills.
Ambition to grow, develop, and learn within the events industry.

A relaxed working environment with regular socials including a summer festival
Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
Tailored training and development through both our inhouse learning platform and LinkedIn Learning
A progressive and transparent culture focused on your development
Flexible / hybrid working
Cycle to work scheme
Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
Competitive pension plans and Life Assurance
A newly renovated modern office with lots of collaborative spaces

Senior Marketing Executive

Key skills