Lead the West region’s event marketing strategy by translating demand generation campaigns into high-impact regional plans, including ownership of targeting, tactics, logistics, metrics, and budget
Align the regional field marketing calendar with sales priorities, pipeline, and revenue goals, focusing on flawless execution and a superior end-user experience to accelerate the buyer’s journey
Deliver engaging and creative events and experiences that elevate Workiva’s brand and drive qualified engagement aligned to revenue marketing priorities
Serve as a trusted partner and advisor to sales leadership, driving cross-functional alignment across regional sales teams, ISRs, partners, and industry principals
Develop partner-inclusive programs by collaborating with partner marketing and sales teams to execute joint event initiatives aligned to regional priorities
Partner with marketing stakeholders to integrate relevant messaging, use cases, and assets into event tactics tailored for regional personas and segments
Leverage data insights to continuously measure and optimize regional field marketing programs, ensuring a direct impact on future strategy and ROI
Architect targeted 1:1 account-based event programs for top regional accounts in collaboration with sales and ABM leadership

6+ years of experience in field marketing, event management, or demand generation, specifically within the B2B SaaS or technology sector
Experience managing end-to-end event logistics and regional marketing programs that drive measurable pipeline growth
Undergraduate degree or equivalent combination of relevant career experience and expertise

Senior Field Marketing Manager – West Region

Key skills