Plans, organizes, and controls the shoulder arthroplasty product line from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives by performing the following duties
May manage one or more direct reports
Provides leadership and guidance to other Product / Project Managers
Participates in overall product strategy, research and development requirements, development, and manufacturing coordination for new and emerging products
Manages technical product development, estimates of potential profits, and release to production
Manages day-to-day progress of product
Provides technical expertise and training to other departments in support of product development
Conducts marketing analysis to develop product definitions
Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities
Develops and maintains a prioritized list of customer and market requirements for product
Coordinates and develops marketing, sales, engineering, and financial plans for product line
Provides financial and technical justification for product selection and definition
Prepares product development objectives and schedules for all phases of product development and introduction to market
Conducts market research and identifies and tracks market trends in company's industry
Produces competitive analysis materials comparing product with its key competitors
Identifies partnering opportunities for complementary third-party products to broaden company's product line
Participates in key sales situations for the product
Maintains communications and contacts to collect and analyze technical, financial, schedule, and sales information for product line
Identifies market potential, establishes pricing and market strategies, estimates potential sales, introduces market, distribution/channel issues, and manages mature product through phase-out
Defines promotional activities, publicizing the product through the press, sales force, and alternate distribution channels
Provides expertise in particular product area and develops strategies and applicable portions of the company business plan
Plans, organizes, and coordinates assigned programs to ensure accomplishment of financial/budgetary goals and optimum allocation of resources
Manages resources to execute assigned programs
Coordinates details of program within the organization with a wide range of functions and individuals
Coordinates product introduction and market exploitation with marketing and sales organizations to ensure maximum penetration of market segment
Provides continuing product surveillance and management of established product to obtain financial objectives
Requirements
Bachelor's degree required; preferably in engineering, business, clinical or marketing
Master’s degree preferred
Seven or more years’ experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience
Orthopedic experience preferred
Knowledge of surgical orthopedics
Skilled in working with different functions and effectively coordinates their activities to achieve desired results
Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills
Proven ability to travel for past positions preferred
Ability to work with cadaveric specimens is required