Experiential Marketing Specialist

Role Overview

• Develop an understanding of Ferguson’s experiential programs in order to effectively support program needs
• Collaborate with internal teams, including Marketing Strategy, Brand Creative, Category Management and the Customer Groups to ensure proper alignment of event strategy with business objectives, messaging priorities and brand positioning
• Draft creative briefs for support deliverables including print materials, promotional items, banners and signage, email assets, digital content and sales enablement
• Develop relationships with external vendors ensuring high-quality delivery of required services
• Maintain event calendars, project plans, run-of-show documents, and kick-off meeting materials keeping stakeholders aligned and informed
• Create Cvent event websites to support registration requirements while ensuring consistent, on-brand presentation of events
• Manage vendor sponsor engagement for assigned programs ensuring comprehensive, detailed communications to maximize sponsorship offerings for mutual benefit
• Coordinate travel and accommodation needs for programs in partnership with our Corporate Travel, Meetings & Events department approved third-party support partners as needed
• Manage event logistics for execution according to established run-of-show ensuring on-time and on-budget execution
• Partner with field hosts and Regional Marketing Business Partners to activate programming in local markets
• Provide on-site event management support as needed including set-up and tear-down coordination, registration, catering, audio-visual coordination, and session check-in
• Assist in the creation of surveys and results tracking to measure participant sentiment
• Measure, review and report outcome of initiatives using appropriate metrics
• Create and maintain relevant intranet pages for comprehensive internal communications (Pipeline/SharePoint)
• Assist in management of program budgets by tracking expenses, requesting POs, submitting invoices and ensuring adherence to strict program budgets
• Promote and maintain corporate identity, brand and design standards, and the enterprise value proposition expanding brand recognition and awareness of Ferguson and value-add capabilities and services
• Represent the company in a professional manner at all times ensuring best-in-class customer experience
• Abide by all policies, rules, and regulations of the company including all applicable safety rules, regulations and procedures

Requirements

• Bachelor’s degree in Marketing, Communications or business-related field preferred
• 3+ years of relevant marketing experience highly preferred; or equivalent work experience considered
• Demonstrated understanding of Ferguson’s trade industries served and customer types preferred
• Strong oral and written communication skills and the ability to work both independently and within a cross-functional team environment
• Highly organized with excellent attention to detail
• Capable of working on multiple events simultaneously without compromising on quality and on-time delivery
• Experience managing program deliverables to budget
• Proficiency in MS Office a must; Outlook, Excel, PowerPoint, Word, SharePoint, Teams, PowerBI etc.
• Familiarity with, or excitement to learn and work in platforms such as Cvent, Airtable, and Canva

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Life insurance
• 401(k) with company match
• Mental health coverage
• Gender affirming benefits
• Family building benefits
• Paid parental leave
• Associate discounts
• Community involvement opportunities