Manage and develop a seven-person marketing team spanning SEO/growth, product marketing, DevRel/community, ecosystem engineering, events & brand, and performance marketing
Set team priorities and OKRs; foster a culture of accountability and speed
Be a strong player-coach: this is a hands-on role
Drive pipeline-generating programs in close partnership with Sales
Execute integrated campaigns across organic, paid, events, and content channels to maintain the TOFU momentum already established
Champion a developer-first growth approach: community, open source momentum, technical content, and bottom-up adoption
Partner closely with DevRel to build Opik's credibility in the AI practitioner community
Identify and activate high-leverage growth loops (integrations, co-marketing, partner channels)
Elevate Opik's brand in the AI ecosystem
Drive a content strategy that earns attention from engineers and technical buyers
Own our presence at key industry conferences and events
Partner with Ops on GTM tooling, attribution, and funnel metrics
Own the marketing budget and report performance to the COO

6+ years of marketing experience, with at least 2 years in a marketing leadership or senior IC role
Deep experience in developer tools, preferably AI
Proven track record driving pipeline and growth at an early-to-mid stage startup
Strong instinct for developer-led and product-led growth: you've built for that motion before
A DevRel or growth background is a meaningful plus; you know how to earn developer trust, not just buy it
Hands-on and fast-moving; comfortable making calls with incomplete information
Experience managing cross-functional marketing teams

Director of Marketing

Key skills