Marketing Manager, Partner & Demand Generation

Role Overview

• Partner Marketing and Content Development (Thought Leadership)
• Build and manage co-marketing programmes with Igloo's integration partners and system integrators across the US
• Develop joint content, campaigns, and initiatives that grow mutual visibility and drive qualified pipeline
• Engage partners for podcast appearances, co-authored content, and community collaborations
• Maintain a partner marketing calendar and ensure consistent output across all partner channels
• Develop monthly content pillars and subtopic themes aligned to our demand gen strategy targeting multifamily operators and unmanned rental managers
• Produce opinionated, specific thought leadership content that reflects strong industry point of view — not generic education
• Dark Social & Community Channels
• Build and manage Igloo's presence across our social media channels, LinkedIn groups, and youtube communities
• Launch and grow Igloo's podcast and YouTube channel from the ground up
• Identify where multifamily buyers spend time online and establish Igloo as a trusted, recognised voice in those spaces
• SEO, Keyword Research & AEO
• Conduct ongoing keyword research to identify high value topics and search terms for multifamily access control and PropTech
• Monitor keyword rankings, organic traffic, and search visibility monthly and adjust content strategy accordingly
• Measurement & Revenue Tie-In
• Track all content and channel performance against the Igloo Market Presence & Revenue Impact Tracker
• Report monthly on branded search growth, content engagement, inbound SQL contribution, and self-reported attribution
• Work closely with sales to understand SQL quality and closed won patterns and feed insights back into content strategy

Requirements

• 3 to 5 years experience in B2B content marketing, partner marketing, or demand generation
• Experience with LinkedIn organic content strategy and dark social distribution
• Storyboarding and creative direction for video and podcast content
• Proven experience building and managing content channels — blog, podcast, YouTube, or community
• Strong Marketing AI workflow skills including leverage LLMs to automate marketing work
• Experience using HubSpot or equivalent CRM for tracking content attribution and pipeline contribution
• Excellent written English — content will be read by US property managers and PropTech leaders
• Comfortable working remotely and engaging senior stakeholders across multiple time zones.

Tech Stack

• SQL

Benefits

• Remote-ready
• Flexible work arrangements