Have a clear understanding of ICP, customer pain points
Define and maintain product positioning, value propositions, and messaging frameworks by persona (e.g., audit partners, managers, staff, ops).
Translate product capabilities into clear customer benefits and outcomes.
Ensure consistency across the website, sales materials, lifecycle marketing, and in-product messaging.
Develop competitive differentiation and category-level storytelling
Partner with Product to scope launches (tiers, goals, success metrics).
Build and execute GTM plans including internal enablement, external messaging, and customer comms.
Coordinate cross-functional execution across Product, Sales, Marketing, and CS.
Ensure launches drive awareness, adoption, and measurable impact.
Equip the sales team with the tools and resources they need to effectively sell our products.
Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team.
Drive pricing and ROI strategy and enablement for the sales team.
Train sales teams on product features, benefits, and how to effectively sell the product.
Deeply understand customer needs, jobs-to-be-done, and buying triggers.
Conduct customer interviews, win/loss analysis, and market research.
Synthesize insights into actionable recommendations for Product and GTM.
Track industry trends in audit, assurance, advisory, and compliance.

5+ years of product marketing experience at leading AI or B2B enterprise software organizations.
Proven track record of developing and executing successful product marketing strategies.
Storyteller with excellent written and verbal communication skills.
Proficiency with Google Slides/PowerPoint for creating presentations and sales collateral.
A self-starter who is comfortable with both defining and executing product marketing strategy from beginning to end.
Bonus Points: Industry knowledge of assurance and advisory services, preferably with exposure to financial audits, cybersecurity, or regulatory standards.
Prior experience marketing to accounting or other professional services firms is preferred.
Experience with HubSpot or other CRM platforms for managing marketing campaigns and analyzing performance.
Proficiency with video editing tools such as Camtasia, Descript, or Loom for creating engaging video content.

Senior Product Marketing Manager

Key skills