About this role

Develop and execute strategies to improve organic lead generation (SEO, website optimization)
Manage outbound campaigns including email marketing and webinar coordination
Own conference strategy, including planning, execution, and lead capture
Produce high-quality content (blogs, white papers) leveraging clinical outcome data
Revamp and optimize sales collateral (pitch decks, pricing guides)
Support expansion into new markets (e.g., cardiology, insurance payers)
Ensure brand consistency across all marketing and sales materials
Track and optimize marketing ROI in collaboration with finance leadership
Implement AI tools for outreach automation, lead scoring, and performance tracking
Deliver weekly performance reports on campaign results, conversions, and pipeline growth

Bachelor’s degree in Marketing, Business, or a related field preferred
5+ years in a B2B marketing role focused on growth and lead generation (healthcare preferred)
Strong proficiency in CRM systems, marketing automation tools, and data visualization tools (e.g., Power BI)
Must reside in the Charleston, SC area for hybrid collaboration
Experience in healthcare or virtual care marketing
Familiarity with AI-driven marketing tools and automation platforms

Growth Marketing Manager

Key skills