Director, Performance Creative Strategy

Role Overview

• Develop creative test strategies and roadmaps
• Author creative briefs that bring together audience insight, channel context, and message direction
• Build strategic deliverables beyond the brief
• Establish always-on campaign listening practices
• Organize and analyze data from multiple sources
• Partner with brand and media strategy teams
• Operate as connective tissue across strategy, creative, media, analytics, and technology
• Stay current on emerging tools and technologies shaping performance marketing

Requirements

• At least 3 years of experience as a creative performance strategist working in digital
• At least 5 years of total experience in performance marketing
• Experience developing a range of strategic deliverables: creative briefs, test strategies, content frameworks, etc.
• Strong analytical thinking with the ability to organize data from multiple sources
• A track record of collaboration with account, creative and media teams.
• Strong client and internal communication skills
• Comfortable managing across multiple accounts and client challenges simultaneously.
• Some experience with DCO platforms; deep expertise not required.

Benefits

• Paid holidays in accordance with dentsu policy
• Safe and sick time