The Digital Marketing Manager will be responsible for developing and executing comprehensive digital strategies across SEO, Paid Media, CRO, content marketing, social media, and copywriting to drive traffic, engagement, and conversions for a diverse client base.
As a key leader, you will oversee a team of digital specialists, ensuring the successful planning, implementation, and optimization of campaigns while fostering strong client relationships.
Develop and implement SEO strategies to improve organic search rankings, increase website traffic, and enhance online visibility for clients.
Conduct comprehensive keyword research to inform content strategy and optimize on-page elements like meta tags, headings, and URLs.
Manage off-page optimization projects, including link building and leveraging social signals to build domain authority.
Develop and implement content marketing strategies, including creating engaging content (blogs, videos, infographics) across various digital channels.
Monitor and analyze social media performance metrics, identifying trends and optimizing campaigns to maximize reach and engagement.
Develop and implement Paid Media strategies to improve paid media performance for clients.

Bachelor’s degree in Marketing, Business, Communications, or related field.
5+ years of experience in digital marketing, with hands-on expertise in both paid and organic channels.
Proven experience in paid media, copywriting, and social media campaign management
Strong content creation, writing, editing, and storytelling skills across platforms
Proficiency in digital tools and analytics (Google Analytics, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads)
Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads)
Strong analytical, problem-solving, and data-driven decision-making skills
Excellent project management, organizational, and communication abilities
Leadership skills with experience managing and motivating teams
Strategic thinking with adaptability in a fast-paced environment
Relevant certifications in digital marketing and advertising platforms
Attention to detail and ability to manage multiple priorities effectively

Digital Marketing Manager

Key skills