Develop, execute, and manage comprehensive digital marketing campaigns across multiple platforms to achieve company goals.
Optimize SEO and SEM strategies to increase organic traffic and improve search engine rankings.
Manage and grow the company’s social media presence, fostering engagement and brand loyalty.
Oversee email marketing campaigns, including segmentation, personalization, and performance analysis.
Analyze campaign performance data using analytics tools to measure KPIs and inform decision-making.
Collaborate with content creators, designers, and other departments to produce effective marketing assets.
Stay updated on emerging digital marketing trends and technologies to ensure continuous improvement.

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven experience as a Digital Marketing Manager or similar role in the IT or related industry.
Strong knowledge of SEO, SEM, PPC, social media marketing, and email marketing best practices.
Proficiency in marketing analytics tools such as Google Analytics, SEMrush, or similar platforms.
Excellent communication and leadership skills with the ability to manage cross-functional teams.
Creative thinking and problem-solving abilities to design innovative marketing campaigns.
Ability to work in a fast-paced, results-driven environment and manage multiple projects simultaneously.

Digital Marketing Manager

Key skills