Field Marketing Manager

Role Overview

• Develop and execute the sub-regional Marketing strategy to drive awareness, engagement and demand
• Plan direct and channel budgets to maximize pipeline and ROI
• Orchestrate and implement pipeline generation and acceleration programs jointly with sales and channel
• Select, devise, and manage physical & virtual events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event, and post event nurture strategy to increase engagement and response rates
• Use marketing mix to create a program to surround strategic accounts eg. Executive Briefings/Microbriefings and digital
• Engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities, particularly call out days on our defined Sales Plays (Cloud, Cyber, Compliance)
• Evaluate, onboard, and manage vendors that contribute to local demand creation programs
• Develop and implement target account strategy to support account-based selling
• Communicate and educate the regional teams (sales, SE’s, channel & renewals) regarding new and planned marketing activities including global and regional programs
• Working alongside the partner account managers, manage partners, key Alliances and execute and track PDF budget with the key focus on Net New Logo.
• Forecast, measure, report and optimize the impact of the sub-regional plan as well as specific programs and initiatives
• Seek opportunities to work with Alliances and Security partners to drive net new leads and accelerate pipeline
• Enable new RTM (eg. XSP’s, Telco’s, via cloud, MSP’s)

Requirements

• Minimum 8-10 years’ marketing experience
• Operational excellence
• experience managing B2B direct and channel marketing and reporting metrics (funnel conversion, pipeline, ROI, % contribution to the business, etc.)
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
• Experience of account-based marketing implementation
• Proven track record in delivering in a high-pressured sales focused environment
• Proven track record in driving strong partner relationship and lead generation programs
• A team player
• Passionate about the technology market
• Commercially focused and target driven
• Detail oriented and skilled at managing deadlines
• Strong organization and influencing skills
• Strong consultative marketing approach to effectively engage with sales organization and channel partner community
• Excellent communication and presentation skills

Tech Stack

• Cloud

Benefits

• Equal Employment Opportunity Employer
• Reasonable accommodation for individuals with disabilities