Develop creative test strategies and roadmaps, coordinating with creative and media teams to ensure sound execution and measurement of recommendations.
Author creative briefs that bring together audience insight, channel context, and message direction and working alongside creative teams through to execution.
Build strategic deliverables beyond the brief, including things like learning agendas, content frameworks, messaging hierarchies, competitive analysis.
Establish always-on campaign listening practices: tracking creative assets in market, identifying what's working, and translating performance into clear optimization recommendations to guide decisioning.
Organize and analyze data from multiple sources, surfacing actionable insights and communicating next steps clearly to clients and internal teams.
Partner with brand and media strategy teams to ensure creative is built with distribution logic and audience segmentation in mind from the start.
Operate as connective tissue across strategy, creative, media, analytics, and technology.
Maintain a working understanding of DCO platforms and apply that knowledge where appropriate for client needs.
Stay current on emerging tools and technologies shaping performance marketing, bringing that knowledge into strategic recommendations proactively.

At least 3 years of experience as a creative performance strategist working in digital, ideally across programmatic video, display, and multiple social platforms, or with significant depth in at least one of these areas.
At least 5 years of total experience in performance marketing, with a demonstrated ability to connect creative decisions to measurable performance outcomes.
Experience developing a range of strategic deliverables: creative briefs, test strategies, content frameworks, etc., as well as the judgment to know what the moment calls for.
Strong analytical thinking with the ability to organize data from multiple sources, pull meaningful insight, and translate findings into clear, confident recommendations for clients and internal teams.
A track record of collaboration with account, creative and media teams.
Strong client and internal communication skills, with experience leading discussions, presenting recommendations, and identifying opportunities.
Comfortable managing across multiple accounts and client challenges simultaneously.
Some experience with DCO platforms; deep expertise not required, but familiarity with how and when to apply them is expected.
Genuine enthusiasm for the latest tools, platforms, and technologies shaping performance marketing.
Bachelor's degree in a business-related or equivalent field.

Temporary employees are eligible for paid holidays in accordance with dentsu policy
Safe and sick time

Director, Performance Creative Strategy

Key skills