Serve as the strategic leader for e-commerce marketing across the US portfolio
Architect and advance the digital commercial marketing strategy
Drive cross-functional alignment and lead agency partners for execution
Provide strategic input into the development of the US digital marketing roadmap
Accountable for end-to-end campaign performance and optimization
Own the digital customer experience in collaboration with Medical, Regulatory, Legal, Market Access, and Commercial Operations
Plan and execute full-funnel digital marketing campaigns across various channels
Monitor and report on brand, channel, and campaign performance; implement dashboards & KPIs
Collaborate closely with Sales, Regulatory, Medical Affairs, Legal, Quality, Supply Chain, Customer Service, and IT
Coordinate MLR review processes and promotional material workflows

Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred
8 years of experience in DTC marketing or eCommerce in healthcare, medical nutrition, dietary supplements, medical devices, wellness tech, or comparable regulated industries
Proven track record managing consumer‑focused digital marketing programs
Hands-on expertise with eCommerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud or similar)
Experience with MLR review processes and promotional material workflows (claims substantiation, fair balance where applicable, adverse event reporting awareness in digital channels)
Familiarity with FTC advertising standards, FDA promotional guidance (as relevant), and privacy/consent expectations beyond HIPAA (e.g., first-party data governance, cookie consent frameworks)
Strong understanding of SEO, SEM, digital merchandising, funnel management, and CRO, as well as customer segmentation, lifecycle marketing, and retention strategies.
Proficiency with eCommerce platforms, digital analytics tools (GA4, Looker, Power BI), CRM systems, CDPs, and marketing automation platforms
Experience with marketplace platform operations: Amazon Seller/Vendor Central, retail media, product listing governance, taxonomy/content syndication, review/ratings management

Comprehensive health benefits including medical, prescription drug, dental and vision coverage
401(k) plan with company contributions
Paid vacation, holiday and personal days
Employee assistance program
Annual bonus plan with a target of 10% of base salary
Wellness program

Manager, Marketing – E-Commerce

Key skills